Opportunity Campaign
The Opportunity Campaign is designed to boost brand awareness by educating the market about Maricopa Community Colleges' ten-college system. It aims to convey that we offer endless opportunities for those pursuing their college degrees, highlighting our commitment to providing access and support across all our colleges.
The concept and design for this campaign were developed through regular collaboration with the entire marketing team, ensuring a strong, clear approach that could be easily adapted across various mediums and channels. I developed the original design concept and have served as the lead designer for all graphics. Additionally, I served as one of the creative leads for the two campaign commercials we shot in January 2024. We are currently in pre-production for the next two campaign spots, scheduled to film in mid-September 2024.
Campaign Commercials
Television and Streaming Advertisements: Hulu, YouTube, Google TV, USA Today, Univision, ABC15 Arizona, AZ Family
Movie Theater Advertisement: ScreenVision Media, National Cinemedia (NCM)
Digital and Print Graphics
Google Advertisements: Search, Performance Max, Demand Gen, Display, Youtube, Discover, Gmail, and Maps
Meta Advertisements: Facebook and Instagram: Feed, Stories, Video Feed, Reels, Right Column, Marketplace, Search, Apps and sites
Early Concepts
The exploration phase of developing a campaign is always fun and often generates designs and ideas that we later find even better uses for in other projects. The designs below were part of this creative process as we worked to determine the campaign's visual identity. While I was particularly fond of some of these concepts, we ultimately needed a design that felt more immediate and versatile. This approach allowed us to develop key graphic elements that could be consistently used across all mediums, while also providing the flexibility to regularly swap out images to prevent market stagnation.
